A historic opportunity for tourism and the local economy
With Guadalajara confirmed as one of the host cities for the 2026 World Cup, the capital of Jalisco is preparing for one of the greatest opportunities for international projection in its recent history. Beyond the sporting excitement, the World Cup represents a turning point for the local economy, especially for tourism, infrastructure, and the service sectors.
World Cup 2026: When will it be played?
The World Cup will be held from June 11 to July 19, 2026.
- The opening match It will be on June 11 at the Azteca Stadium, Mexico City.
- The grand finale will take place on July 19 at the New Jersey Stadium, United States.
Guadalajara will not be left behind: Akron Stadium will host four matches during the group stage, with special attention to the second match of the Mexican National Team:
- Thursday, June 11: Match 2 of the World Cup
- Thursday, June 18: Match 28 (second game of the Mexican National Team)
- Tuesday, June 23: Match 48 of the World Cup
- Friday, June 26: Match 66 of the World Cup
Tourism: a key driver
The arrival of thousands of fans from around the world will translate into significant economic benefits. Guadalajara is expected to receive visitors primarily from North America, Europe, and South America, which will boost hotel occupancy, demand for restaurants, bars, transportation, and tourism activities.
According to data from the Jalisco government, the economic benefits for the city could be multimillion-dollar.
Benefited sectors
- Hotels and accommodation: Occupancy rates of around 100% are expected during the World Cup weeks. Airbnb and other platforms will also benefit.
- Gastronomy and entertainment: Restaurants, bars, and entertainment venues will see significant increases in sales.
- Local shops and souvenirs: The sale of promotional items and local products could experience an unprecedented boom.
- Transport and mobility: From taxis and digital platforms to tourism services, everything will experience high demand.
Employment and local income
The World Cup will also generate thousands of temporary and permanent jobs in sectors such as construction, services, security, and hospitality. Furthermore, Guadalajara's international exposure could translate into future investment, repeat tourism, and city branding.
The legacy: infrastructure and visibility
The improvements to Akron Stadium, roadways, signage, connectivity, and urban services will not only benefit World Cup visitors but will also serve as a legacy for residents. In the medium term, Guadalajara could consolidate its position as a key destination for international events, attracting congresses, fairs, and high-value tourism.
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