Difference between producer, marketer and importer with respect to the IEPS in the alcoholic beverage industry

February 27, 2026

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Raul Lobato

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In the alcoholic beverage industry in Mexico, producing, marketing, and importing are not the same thing. From the point of view of IEPS (Special Tax on Production and Services), Each role has distinct obligations, distinct risks, and specific responsibilities. Confusing them can lead to costly mistakes.

Legal framework of the IEPS

The IEPS is a federal tax regulated and supervised by the Tax Administration Service.

In the case of alcoholic beverages, it taxes the sale or importation of products with alcoholic content.

But responsibility changes depending on the role within the chain.

1️⃣ Producer before the IEPS

The producer is the one who:

  • Manufactures or processes alcoholic beverages within the national territory
  • It has control over the production process
  • He is responsible for compliance at the source.

Main obligations:

  • Registration in the Register of Alcoholic Beverages
  • Volumetric control
  • Monthly declaration and payment of IEPS
  • Correct issuance of CFDI with itemized IEPS
  • Inventory control
  • Label compliance (where applicable)

Risk level:

High.
The producer is the first one obligated in the chain and carries the greatest regulatory burden.

2️⃣ Marketer before the IEPS

The marketer is the one who:

  • Buy pre-produced alcoholic beverages
  • She sells them in the national market
  • It does not participate in the production process

Does it pay IEPS?

Generally, the IEPS (Special Tax on Production and Services) is already included in the purchase price for the producer.

The marketer does not recalculate IEPS for production, but must:

  • Transfer the tax correctly
  • Issue appropriate CFDI
  • Maintain supporting documentation
  • Fulfill control obligations if you are registered

Risk level:

Half.
The main risk lies in errors in transfer, billing and documentation.

3️⃣ Importer before the IEPS

The importer is the one who:

  • It brings alcoholic beverages into the country
  • Perform customs clearance
  • He is responsible for the tax at the time of importation

Main obligations:

  • IEPS payment at customs
  • Compliance with health regulations
  • Registration in sectoral registers
  • Subsequent declaration in domestic transactions
  • Inventory control

Risk level:

High.
The IEPS is paid at the time of import, which directly impacts cash flow.

Key differences between the three figures

FigureIEPS payment timeRegulatory levelImpact on flow
ProducerWhen selling within the national territoryHighHalf
MarketerIEPS already transferredHalfLow
ImporterAt customsHighHigh

Common mistake: structuring the operation incorrectly.

Many new brands believe they can operate as “marketers” when in reality they assume the functions of a producer.

Or they import products without analyzing them:

  • Financial impact of the IEPS on customs
  • Need for a census
  • Labeling requirements
  • Volumetric control

A poor structure can cause:

  • Suspension of censuses
  • Fines
  • Tax credits

Retention of goods in customs

What happens if you manufacture?

In maquila schemes, it is essential to define:

  • Who is the legal producer?
  • Who assumes the IEPS?
  • How are transactions documented?
  • How the tax is passed on

Lack of contractual clarity can generate shared contingencies.

Conclusion

Regarding the Special Tax on Production and Services (IEPS), the difference between producer, distributor, and importer is not only operational. It is fiscal and regulatory. Before launching or expanding an alcoholic beverage brand in Mexico, it is essential to correctly define your role within the supply chain. A poorly designed structure can generate problems from the very first month of operation.

If you are about to launch, import or structure your brand in Mexico, at TAXID we can help you define the appropriate tax strategy and prevent risks before starting operations.

DO YOU HAVE QUESTIONS? SCHEDULE YOUR FIRST APPOINTMENT? FREE WAY

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Written by Raul Lobato

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